Beer isn’t just served at Oktoberfest — it’s the whole point. Only 6 Oktoberfest breweries are permitted to pour at the festival, all operating under strict Munich city rules. Here’s what you’re actually drinking, who brews it, how strong it is, and how to order like you’ve done this before.
Only six breweries — and that’s the law
By strict tradition and Munich city rules, only beer brewed within the Munich city limits by the six historic breweries may be served at Oktoberfest:
- Augustiner — the oldest, a local favourite, and the only brewery still serving from wooden barrels at the festival. Widely considered the most authentic Wiesn experience.
- Hacker-Pschorr — “Heaven of the Bavarians,” smooth and classic. The tent has one of the best atmospheres for first-timers.
- Hofbräu — the state-owned brewery behind the famous Hofbräuhaus in the city centre. Note: the Hofbräuhaus and the Hofbräu tent on the Wiesn are two different places.
- Löwenbräu — the “lion’s brew,” with the mechanical roaring lion mascot above the tent entrance that roars when a new barrel is tapped.
- Paulaner — one of the best-known Munich names worldwide. The Paulaner Festzelt is one of the largest tents on the grounds, seating 8,450.
- Spaten — the brewery whose beer is tapped at the opening ceremony when the mayor shouts “O’zapft is!” (It is tapped!)
All six brew to the Reinheitsgebot — Germany’s centuries-old beer purity law — using only water, malt, hops, and yeast.
The 6 breweries at a glance
| Brewery | Tent name | Beer name | ABV | Vibe | Seated capacity |
|---|---|---|---|---|---|
| Augustiner | Augustiner-Festhalle | Augustiner Edelstoff | 5.9% | Local favourite, wooden barrels, least touristy | 6,000 + 3,000 outside |
| Hacker-Pschorr | Hacker-Festzelt | Hacker-Pschorr Oktoberfest | 6.1% | Painted sky ceiling, great for first-timers, friendly crowd | 6,900 + 2,400 outside |
| Hofbräu | Hofbräu-Festzelt | Hofbräu Oktoberfestbier | 6.3% | International crowd, loudest, most famous name | 6,896 + 3,000 outside |
| Löwenbräu | Löwenbräu-Festzelt | Löwenbräu Oktoberfestbier | 6.1% | Roaring lion at entrance, great energy, popular with locals | 5,700 + 2,800 outside |
| Paulaner | Paulaner Festzelt | Paulaner Oktoberfest Bier | 6.0% | Largest tent, strong band, reliable and well-run | 8,450 + 2,450 outside |
| Spaten | Spaten-Franziskaner-Festhalle | Spaten Oktoberfestbier | 5.9% | Less crowded, quieter, more traditional feel | 5,400 + 5,000 outside |
Want to pick the right tent for your visit? See the full breakdown in our Oktoberfest Beer Tent Guide — including which tents take walk-ins versus which require advance reservations.
The 6 Oktoberfest breweries in detail
The comparison table covers the essentials. This section goes deeper — brewery history, what the beer actually tastes like, and what makes each one distinctive at the festival.
Augustiner-Bräu
Founded: 1328. Munich’s oldest brewery, and the only one at Oktoberfest still serving beer from wooden barrels (vom Holzfass) rather than stainless steel kegs. This matters because wood is porous: the beer develops a slightly rounder, less sharp carbonation as it conditions in the barrel. Most Munich locals will tell you Augustiner is simply the best beer at the Wiesn — and it’s not a close competition in their view.
What it tastes like: The Augustiner Edelstoff (5.9% ABV) is pale golden but noticeably richer than a standard Festbier. Malt-forward with a clean, slightly sweet finish and minimal hop bitterness. Less carbonated than the steel-keg alternatives. It goes down dangerously smoothly for a full-litre serve.
At the festival: Augustiner-Festhalle seats 6,000 inside and 3,000 in the beer garden. The crowd skews Munich resident and family rather than international tourist. Beer price: €14.90 — the cheapest large tent. Reservations sell out in October/November the year before; walk-ins best attempted before 10:30 a.m. on a weekday.
Hacker-Pschorr
Founded: 1417 (Hacker); merged with Pschorr in 1972. Today owned by Paulaner AG, though brewed independently. The Hacker-Festzelt is nicknamed the “Himmel der Bayern” — Heaven of the Bavarians — for the famous ceiling painted to look like an open Bavarian sky, complete with white clouds and blue-and-white diamond patterns.
What it tastes like: Hacker-Pschorr Oktoberfest (6.1% ABV) is a classic golden Festbier — crisp, well-balanced, with a touch more hop presence than Augustiner. Slightly drier on the finish, which makes it more refreshing over a long session. Many people who find Hofbräu too sweet prefer Hacker-Pschorr.
At the festival: One of the best first-timer choices — high energy without being chaotic, beautiful interior, strong band. Seats 6,900 inside and 2,400 outside. Better walk-in chances than Augustiner on weekday mornings.
Hofbräu München
Founded: 1589 by Duke Wilhelm V of Bavaria as the royal court brewery (Hofbräu = “court brew”). Now state-owned by the Free State of Bavaria. The Hofbräuhaus in the city centre is entirely separate from the Hofbräu tent on the Wiesn — common point of confusion.
What it tastes like: Hofbräu Oktoberfestbier (6.3% ABV) is the highest-ABV beer at the festival among the major tents. Fuller-bodied and slightly sweeter than Hacker-Pschorr, with a honey-malt character. It’s easy to drink but stronger than it seems — pace yourself.
At the festival: The Hofbräu-Festzelt is the most international tent. English is the dominant language by evening; the standing area near the entrance lets you experience the atmosphere even without a seat. High turnover means walk-in chances are better here than at most other top tents. Seats 6,896 inside and 3,000 outside.
Löwenbräu
Founded: 1383. The name means “lion’s brew” — the mechanical roaring lion above the tent entrance (and the lion on the Löwenbräu logo) is one of the most-photographed moments at the Wiesn. The lion roars and illuminates when a new barrel is tapped. Löwenbräu has been owned by InBev since 2003, though the Munich brewing tradition has continued.
What it tastes like: Löwenbräu Oktoberfestbier (6.1% ABV) sits in the middle of the flavour range — more body than a light lager, less sweetness than Hofbräu, a clean malt character with a slightly bitter, dry finish. Popular with FC Bayern football supporters who make up a portion of the regular tent crowd.
At the festival: The Löwenbräu-Festzelt draws a mix of locals and tourists, with a livelier local skew than Hofbräu. Better walk-in prospects than most tents because the name doesn’t carry the same international pull. Seats 5,700 inside, 2,800 outside.
Paulaner
Founded: 1634 by Paulaner monks (Minim friars) at a monastery on the Nockherberg hill south of Munich, as a way to sustain themselves during Lent. Now one of the largest exported German beer brands in the world. The Paulaner Festzelt is the largest tent on the entire Wiesn.
What it tastes like: Paulaner Oktoberfest Bier (6.0% ABV) is a golden Festbier leaning toward crisp and clean — well-attenuated with a smooth, slightly malty palate and gentle carbonation. It’s very drinkable, designed for volume. Arguably the most consistent pour at the festival because of the scale of the tent’s operation.
At the festival: With 8,450 indoor seats and 2,450 in the beer garden, the Paulaner Festzelt is the most likely large tent to still have walk-in space on a Saturday afternoon — scale works in your favour. One of the best bands on the Wiesn. Beer price: €15.30.
Spaten-Franziskaner-Bräu
Founded: 1397. Spaten (German for “spade”) holds a significant historical claim: it was the brewery that first commercialised the Märzen style in 1872 and helped establish the modern Oktoberfest beer tradition. The mayor uses a Spaten keg for the opening ceremony — the first mallet tap at noon on the first Saturday is on a Spaten barrel in the Schottenhamel tent.
What it tastes like: Spaten Oktoberfestbier (5.9% ABV) is the mildest and most restrained of the six — pale gold, clean, lightly hoppy, very easy to drink. Lower perceived alcohol than Hofbräu. A good choice for people who prefer something less sweet or who are planning a long day.
At the festival: The Spaten-Franziskaner-Festhalle is one of the quieter large tents — less tourist traffic than Hofbräu or Paulaner, genuinely good walk-in prospects throughout the festival. The large beer garden (5,000 seats outside) makes it one of the better tents in good weather. Total indoor capacity: 5,400.
How to pick which brewery to drink at
The honest answer: the tent you can get into shapes the decision as much as the beer. But if you can choose:
- You want the most authentic, Munich-local experience: Augustiner. Full stop. Every Munich person you ask will say the same thing.
- You’re a first-timer and want guaranteed atmosphere: Hacker-Pschorr or Paulaner — energetic, beautiful interior (Hacker) or easiest to actually get in (Paulaner).
- You want to walk in without a reservation, any day: Spaten-Franziskaner or Paulaner on weekday mornings; Hofbräu for the standing area option on evenings.
- You prefer a lighter, more refreshing beer: Spaten (lowest ABV, cleanest profile) or Hacker-Pschorr.
- You prefer a fuller, richer beer: Augustiner (from barrel) or Hofbräu (highest ABV, most body).
What to eat with Oktoberfest beer
All six beers pair naturally with the classic Wiesn food — they were designed together, historically speaking. But some pairings work better than others:
- Hendl (roast chicken): Works with everything. The crispy skin and savory fat balance the malt sweetness of any Festbier. Order it.
- Schweinshaxe (pork knuckle): Best with a richer beer — Augustiner or Hofbräu. The fat needs something substantial.
- Brez’n (pretzel): The salty, chewy pretzel is the default snack between rounds and cuts the sweetness of the beer perfectly. Essential.
- Käsespätzle (cheese noodles): A rich dish best alongside the crisper, lighter Spaten or Hacker-Pschorr.
- Obatzda (camembert spread): Served with bread and radishes. Its pungency works well with the malt character of Augustiner Festbier.
The one rule: eat before you drink. A full litre at 6% ABV hits harder on an empty stomach than the Bavarians let on.
Ordering beer at Oktoberfest: what to actually say
The process is simple but has a few non-obvious steps for first-timers:
- Find a seat. You won’t be served standing (except at Hofbräu’s entrance area and a few outdoor counters). Sit down first.
- Catch your server’s eye. Servers carry 10–14 steins at once and cover large sections. Make clear eye contact and raise your hand — don’t call out.
- Order by number. “Zwei MaĂź, bitte” (two beers, please) or “Eine MaĂź, bitte” (one beer). The server will ask if you also want food.
- Pay per round, cash. Most tents are still cash-only. The server announces the total; round up to the nearest euro or two for the tip. Hand the cash directly — no separate tip line.
- Don’t take the glass. The steins are rented from the tent. Walking out with one is technically theft; fines can apply. Souvenir steins are sold at booths around the grounds.
If you want a specific beer style and are unsure whether the tent you’re in serves it, ask: “Gibt es hier auch ein Radler?” (Do you also have Radler here?) — the servers appreciate the German even if your pronunciation is imperfect.

Märzen vs Festbier: what are you actually drinking?
This is the question most visitors never think to ask — and it’s worth knowing.
Historically, Oktoberfest beer was Märzen — a darker, amber lager brewed in March and lagered (cold-stored) through the summer, then served at the festival. Rich, malty, and around 5.5–6% ABV. It was the traditional style for over a century.
In the late 1990s, most of the six breweries quietly switched to a lighter, more drinkable style now called Festbier — pale golden, crisper, slightly lower in bitterness, and still around 6% ABV. It goes down easier, which suits a festival where people are drinking by the litre for several hours.
| Märzen | Festbier | |
|---|---|---|
| Colour | Amber to dark gold | Pale golden |
| Flavour | Malty, rich, slightly toasty | Crisp, clean, lightly hoppy |
| ABV | ~5.5–6.0% | ~5.8–6.3% |
| Who serves it | Augustiner (still traditional) | Most tents since ~2000 |
Bottom line: what’s in your stein at most tents today is Festbier. If you want the traditional Märzen experience, head to the Augustiner-Festhalle — they’ve largely stuck with the original style and still serve from wooden barrels, which no other tent does.
What is Oktoberfestbier?
Whether Märzen or Festbier, all festival beer is brewed specifically for the Wiesn by the six licensed breweries. It’s full-bodied, smooth, and a little stronger than everyday lager — running 5.8–6.4% ABV. Combined with the serving size (a full litre), it adds up faster than you’d expect.
The MaĂź: beer by the litre
There’s only one size that matters: the MaĂź (pronounced “mahss”) — a full one-litre glass stein. That’s about 2.1 US pints in a single glass, and it’s heavy when full (the empty glass alone weighs about a kilo). There are no half-litres in the big tents.
- You must have a seat to be served. No seat, no MaĂź.
- Flag down your server (often carrying 10+ steins at once) rather than going to a bar.
- Tip by rounding up — €1–2 per Maß is customary and keeps the beer coming.
- Cash only in most tents.
- Not a beer drinker? Most tents also serve Radler (beer + lemonade), wheat beer, soft drinks, and water. The Weinzelt serves wine.

What a MaĂź costs in 2026
A Maß costs €14.80 to €15.90 in 2026, averaging €15.61 across the 14 large tents — cheapest at the Augustiner-Festhalle (€14.90), priciest at Armbrustschützen-Festzelt, Bräurosl, and Löwenbräu-Festzelt (€15.90). Add your tip on top.
See our 2026 dates and schedule guide for the full tent-by-tent price breakdown.
Getting a table: reservations matter
The most important thing to know about beer at Oktoberfest is that you need a seat to be served. Walk-ins are possible on weekday afternoons, but weekends — especially Saturdays — fill up within minutes of opening. Most of the large tents are reservation-only by Saturday lunchtime.
See our complete Oktoberfest table reservation guide for how to book, which tents are easiest to walk into, and what to do if you arrive without a reservation.
How to toast like a local
When the band strikes up “Ein Prosit der GemĂĽtlichkeit,” everyone stands, raises their MaĂź, and toasts together — it happens constantly. The etiquette:
- Raise your stein and find people to clink with.
- Make eye contact as you clink — skipping it is considered bad luck and bad manners.
- Say “Prost!” and take a drink.
- Set the stein down before the next song.
And the golden rule: drink at your own pace. A litre at a time, at 6%, adds up fast — alternate with water and food, and you’ll last the whole day.
What’s next after Oktoberfest? Bavaria’s Christmas markets start in late November. See our guides to Nuremberg, Rothenburg and Regensburg.
Prost! Next, pick your spot with our Beer Tent Guide, line your stomach with our Food Guide, and get the full plan in our First-Timer’s Guide.
Oktoberfest beer: frequently asked questions
Which breweries serve beer at Oktoberfest?
Only six breweries are permitted to pour at Oktoberfest, by long tradition and Munich city rule: Augustiner, Hacker-Pschorr, Hofbräu, Löwenbräu, Paulaner and Spaten. All six brew within Munich’s city limits and follow the Reinheitsgebot, Germany’s centuries-old beer purity law.
What makes Augustiner beer special at Oktoberfest?
Augustiner is the only brewery at Oktoberfest still serving from wooden barrels (vom Holzfass), which gives the beer a rounder, slightly less carbonated character than the steel-keg alternatives. It’s also Munich’s oldest brewery (1328) and the cheapest large tent (€14.90 per MaĂź). Local MĂĽnchners consistently rank it as the best beer at the festival.
Which of the 6 Oktoberfest breweries has the best beer?
Ask any Munich local and the answer is almost always Augustiner — wooden-barrel serving, the smoothest pour, the cheapest price, and the most authentic local crowd. For first-timers who can’t get an Augustiner reservation, Hacker-Pschorr (great atmosphere, balanced beer) and Paulaner (easiest walk-in, largest tent) are the next best choices.
What is the difference between Märzen and Festbier at Oktoberfest?
Märzen is the traditional amber lager; Festbier is the pale golden style most tents switched to around 2000. Märzen is maltier and darker; Festbier is crisper and more drinkable by the litre. Augustiner still serves the more traditional style from wooden barrels — the only tent to do so.
How strong is Oktoberfest beer?
Oktoberfestbier typically runs 5.8–6.4% ABV, noticeably stronger than an everyday 5% lager. Combined with being served by the full litre, it’s easy to underestimate how quickly it adds up — pace yourself and alternate with water.
What is a MaĂź?
A MaĂź is the one-litre glass stein that all Oktoberfest beer is served in — about 2.1 US pints in a single glass, with the empty glass alone weighing close to a kilo. There’s no half-litre option in the big tents. Taking the tent glass home counts as theft, so buy a souvenir stein instead.
How much is a beer at Oktoberfest 2026?
A Maß costs between €14.80 and €15.90 in 2026, averaging €15.61 across the festival. The Augustiner-Festhalle is the cheapest at €14.90; Armbrustschützen-Festzelt, Bräurosl and Löwenbräu-Festzelt are the most expensive at €15.90. Add €1–2 per Maß for the tip.
Can you get anything other than beer at Oktoberfest?
Yes. Most tents also pour Radler (beer mixed with lemonade), wheat beer, soft drinks, and water. The Kufflers Weinzelt serves wines and sparkling wines alongside Paulaner wheat beer for a slightly different crowd.
Do you need a reservation to get beer at Oktoberfest?
You need a seat to be served, and seats require reservations on busy days. Weekday afternoons are walk-in friendly; Saturdays are essentially reservation-only by lunchtime. See our table reservation guide for the full picture.
Updated August 2026.









