Beer isn’t just served at Oktoberfest — it’s the whole point. But there’s more to it than ordering a giant stein and shouting “Prost!” (though that’s most of it). Here’s what you’re actually drinking, who brews it, how strong it is, and how to order like you’ve done this before.
Only six breweries — and that’s the law
By strict tradition and Munich city rules, only beer brewed within the Munich city limits by the six historic breweries may be served at Oktoberfest. These are:
- Augustiner — the oldest, a local favorite, and the only one still serving from wooden barrels at the festival.
- Hacker-Pschorr — “Heaven of the Bavarians,” smooth and classic.
- Hofbräu — the state-owned brewery, behind the famous Hofbräuhaus.
- Löwenbräu — the “lion’s brew,” with the roaring lion mascot.
- Paulaner — one of the best-known Munich names worldwide.
- Spaten — historic, and the beer tapped at the opening ceremony.
All six brew to the Reinheitsgebot, the centuries-old German “beer purity law,” using only water, malt, hops, and yeast.

What is Oktoberfestbier?
The beer poured at the festival is a special Oktoberfestbier (historically a Märzen-style lager). It’s golden to amber, full-bodied, smooth, and brewed a little stronger than everyday lager specifically for the festival.
How strong is it? Oktoberfestbier typically runs around 5.8–6.4% ABV — noticeably stronger than the ~5% you might expect. Combined with the serving size, it sneaks up on you.
The MaĂź: beer by the liter
There’s only one size that matters: the MaĂź (pronounced “mahss”) — a full one-liter glass stein. That’s about 2.1 US pints in a single glass, and it’s heavy when full (the glass alone is about a kilo). There are no half-liters in the big tents.
A few ordering notes:
- You must have a seat to be served. No seat, no MaĂź.
- Flag down your server (often carrying 10+ steins at once) rather than going to a bar.
- Tip by rounding up — €1–2 per Maß is customary and keeps the beer coming.
- Cash only in most tents.
- Not a beer drinker? Most tents also have Radler (beer + lemonade), wheat beer, soft drinks, and water; the Weinzelt serves wine.

What a MaĂź costs
For 2026, a Maß costs €14.80 to €15.90, averaging €15.61 across the 14 large tents — cheapest at the Augustiner-Festhalle (€14.90), priciest at Armbrustschützen-Festzelt, Bräurosl and Löwenbräu-Festzelt (€15.90). Add your tip on top. See our dates & schedule guide for the full tent-by-tent price table.
How to toast like a local
When the band strikes up “Ein Prosit der GemĂĽtlichkeit,” everyone stands, raises their MaĂź, and toasts together — it happens constantly. The etiquette:
- Raise your stein and find people to clink with.
- Make eye contact as you clink — skipping it is considered bad luck (and bad manners).
- Say “Prost!” and take a drink.
- Set the stein down before the next song.
And the golden rule: drink at your own pace. A liter at a time, at 6%, adds up fast — alternate with water and food, and you’ll last the whole day.
Prost! Next, pick your spot with our Beer Tent Guide, line your stomach with our Food Guide, and get the lay of the land in our First-Timer’s Guide.
Oktoberfest beer: frequently asked questions
Which breweries serve beer at Oktoberfest?
Only six breweries are permitted to pour at Oktoberfest, by long tradition and Munich city rule: Augustiner, Hacker-Pschorr, Hofbräu, Löwenbräu, Paulaner and Spaten. All six brew within Munich’s city limits and follow the Reinheitsgebot, Germany’s centuries-old beer purity law.
How strong is Oktoberfest beer?
Oktoberfestbier typically runs 5.8–6.4% ABV, noticeably stronger than an everyday 5% lager. Combined with being served by the full litre, it’s easy to underestimate how quickly that adds up — pace yourself and alternate with water.
What is a MaĂź?
A MaĂź is the one-litre glass stein that all Oktoberfest beer is served in — about 2.1 US pints in a single glass, with the empty glass alone weighing close to a kilo. There’s no half-litre option in the big tents; a MaĂź is the only size on the menu. Taking the tent glass home counts as theft, so buy a souvenir stein instead.
How much is a beer at Oktoberfest 2026?
A Maß costs between €14.80 and €15.90 in 2026, averaging €15.61 across the festival. The Augustiner-Festhalle is the cheapest of the 14 large tents at €14.90, while Armbrustschützen-Festzelt, Bräurosl and Löwenbräu-Festzelt are joint most expensive at €15.90 — add €1–2 per Maß for the tip.
What is Oktoberfestbier, or Märzen?
Oktoberfestbier is the special festival beer brewed by the six official breweries specifically for the Wiesn — historically a Märzen-style lager, golden to amber, full-bodied and brewed a little stronger than everyday beer. It’s the only style served in the big tents’ MaĂź steins.
Can you get anything other than beer at Oktoberfest?
Yes. Most tents also pour Radler (beer mixed with lemonade), wheat beer, soft drinks and water for non-beer drinkers, and the Kufflers Weinzelt serves sixteen wines and sparkling wines alongside Paulaner wheat beer for a stylish, slightly older crowd.
Updated August 2026.









